Effective Date: February 2014
TracFone Wireless, Inc. (“TracFone”) has instituted a comprehensive set of privacy policies and procedures to ensure that its customers and website visitors' privacy is never compromised. The purpose of this privacy notice is to inform our customers and website visitors of the type of information that TracFone, or a credit card processing partner or other vendor acting on our behalf, collects, how the information is gathered, how it is utilized, how long it is retained and how customers and visitors can restrict its use or disclosure.
The collection of customer identifiable information is a critical element in TracFone’s day-to-day operations in order to conduct business and offer services and to maintain the highest level of customer service for all customers and website visitors.
TracFone endeavors to safeguard the customer identifiable information obtained from its website users and visitors (collectively, "customers") from any unauthorized intrusions.
We collect personal and non-personal information from customers based upon our business relationship and the nature of the products and services we provide. The types of information we may collect include account information (such as your name, address, home or alternate telephone number), certain financial information relating to any products and/or services that you purchase directly from us (including credit card information, security code and billing address), telephone numbers you call and that have called you and your service history, amongst other information. We also collect and maintain technical information about the equipment you use with our service including serial numbers, SIM card numbers, etc.
In some instances, TracFone may collect information that is not "customer identifiable information." Some examples of this type of information include the type of Internet browser you are using, the type of operating system you have configured on your computer, and the domain name of the website and/or Internet Service Provider from which you are linked to our website. TracFone primarily uses this information for market research and optimizing its systems in order to deliver the best customer experience possible.
TracFone may, however, use and/or disclose customer identifiable information to a third party:
· to investigate and help prevent potential fraud, other unlawful activity or activity that threatens the network;
· as required by law, such as to comply with a subpoena, or similar legal process;
· when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
· to any other third party with your prior consent to do so;
· if TracFone is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via a prominent notice on our Website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
We will retain your information only as long as needed for business, tax and/or legal purposes. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We will destroy your information once it is no longer needed.
Declining e-mail offers
TracFone will only send our customers e-mail regarding promotional offers or other news if a customer grants us permission to do so and provides an email address. A customer has the right to choose not to receive TracFone e-mail direct marketing communications by opting-out or unsubscribing. A customer can opt-out or unsubscribe from our e-mail list by clicking on the unsubscribe link found at the bottom of every message or promotion delivered electronically to our customers. Upon such election, TracFone (a) will not contact that customer directly with TracFone promotional messages, and (b) will not use customer identifiable information obtained from that customer's registration to contact that customer with TracFone product or service messages.
TracFone has gone to great lengths to implement technology and security features to safeguard the privacy of your customer identifiable information from unauthorized access or improper use. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL). TracFone, based on its judgment, will continue to enhance its security procedures as new technology becomes readily available. However, since there is no such thing as "perfect Internet security," TracFone cannot guarantee 100% security. If you have any questions about security on our website, you can contact us at Privacy@TracFone.com.
E-mail and Text Message Content
TracFone does not have access to private e-mail communications and text messages that are transmitted using TracFone services.
Third Party Advertising Companies
We collect information about your activity on TracFone websites for a number of purposes using technologies such as cookies, web beacons, widgets and server log files. We and our authorized TracFone advertising partners use that information, as well as other information they have or we may have, to help tailor the ads you see on our sites and to help make decisions about ads you see on other sites. We use third-party advertising companies to serve ads on our behalf. These companies employ cookies and action tags to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. To opt out of all IMM cookies click here. Please note that by “opting out” you will no longer receive targeted advertising. You will, however, continue to receive general advertising in the form of generic ads.
Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. You should not provide personally identifiable information in any publicly accessible blog or community forum.
Refer A Friend
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address and automatically generate a one-time email to send your friend inviting him or her to visit the site. TracFone does not store your friend’s information.
Social Media Features
Occasionally, we may conduct surveys on our website. Surveys are conducted at random and are completely voluntary to our website visitors. The survey may require a customer to provide customer identifiable information in exchange for the information or services provided by the survey. We may use this information in an aggregate manner to better tailor the types of services, information, and advertising that are provided on our website.
TracFone websites are not structured to attract children under the age of 13. TracFone believes there is no information on its website which is inappropriate or objectionable for viewing by children. TracFone does not knowingly, directly or passively collect information from children under the age of 13. Ordering online products and services from TracFone is limited to adults (ages 18+).
Of course, wireless devices and services purchased for family use may be used by minors without the knowledge of TracFone. If that happens, any information collected from the usage will appear to be the personal information of the actual adult subscriber and treated as such under this Policy.
TracFone Wireless, Inc.
9700 NW 112th Avenue
Miami, FL 33178