Effective Date: February 2014
TracFone Wireless, Inc. (“TracFone”) has instituted a comprehensive set of privacy policies and procedures to ensure that its customers and website visitors' privacy is never compromised. The purpose of this privacy notice is to inform our customers and website visitors of the type of information that TracFone, or a credit card processing partner or other vendor acting on our behalf, collects, how the information is gathered, how it is utilized, how long it is retained and how customers and visitors can restrict its use or disclosure.
The collection of customer identifiable information is a critical element in TracFone’s day-to-day operations in order to conduct business and offer services and to maintain the highest level of customer service for all customers and website visitors.
TracFone endeavors to safeguard the customer identifiable information obtained from its website users and visitors (collectively, "customers") from any unauthorized intrusions.
We collect personal and non-personal information from customers based upon our business relationship and the nature of the products and services we provide. The types of information we may collect include account information (such as your name, address, home or alternate telephone number), certain financial information relating to any products and/or services that you purchase directly from us (including credit card information, security code and billing address), telephone numbers you call and that have called you and your service history, amongst other information. We also collect and maintain technical information about the equipment you use with our service including serial numbers, SIM card numbers, etc.
In some instances, TracFone may collect information that is not "customer identifiable information." Some examples of this type of information include the type of Internet browser you are using, the type of operating system you have configured on your computer, and the domain name of the website and/or Internet Service Provider from which you are linked to our website. TracFone primarily uses this information for market research and optimizing its systems in order to deliver the best customer experience possible.